Share the campaign objective, intended audience, product information, channels, and required deliverables. Add brand guidelines or a previous brief to establish the tone and format.
Get the campaign brief ready to work from.
Give Leina your audience notes, product information, and campaign goals. Get a clear brief for the next campaign, then use the same conversation to review research and results.
Get Started with Leina marketing
Example task · Sample data 
Leina09:01
The brief focuses on the audience and product details in your notes. The offer still needs confirmation before copy is finalized.
Campaign brief
Source: product-brief.md and audience-notes.md · Draft
- Audience & message
- Home-office buyers with limited desk space. Lead with the product’s compact storage, as described in the brief.
- Copy to prepare
- Landing-page headline and introduction, plus a launch email. Deliverables listed in the product brief.
- To confirm
- Confirm the launch offer and destination URL before finalizing the call to action.
A shared starting point for copy and design
Next request: “Draft two headline options for this audience.”
Give creative work a clear starting point
Share the product brief, audience notes, and campaign objective. Leina organizes the audience, message, deliverables, and open questions into a brief your team can refine together.
Ground the message in market research
Ask Leina to compare the product pages and positioning you want to understand. Keep each observation tied to its source and turn the findings into questions for your next creative review.
research
Example task · Sample data
Leina09:01
The comparison highlights the stated offer on each page and a question worth testing with customers.
Product positioning notes
Source: supplied product pages · Research draft
- Product A
- Emphasizes compact storage. Source: supplied page A.
- Product B
- Emphasizes modular accessories. Source: supplied page B.
- Question to test
- Do buyers prioritize storage space or expandability?
Two positioning angles for the next customer interview
Source page references retained with each observation
Bring campaign changes into the review
Share exports for two reporting periods. Leina summarizes changes in spend, orders, and cost per order, then prepares a list of items to check before planning the next test.
growth
Example task · Sample data
Leina09:01
Prospecting needs a closer look. Retargeting kept the same cost per order.
Campaign review
Oct 5–11 vs Sep 28–Oct 4 · USD · Sample exports
| Campaign | Cost / Order | Review |
|---|---|---|
| Prospecting | $18 → $24 | Check creative and landing-page changes |
| Retargeting | $12 → $12 | Cost per order stable |
- Campaign
- Prospecting
- Cost / Order
- $18 → $24
- Review
- Check creative and landing-page changes
- Campaign
- Retargeting
- Cost / Order
- $12 → $12
- Review
- Cost per order stable
Prospecting cost per order increased by 33%
Source: campaign-week-40.csv and campaign-week-41.csv
Bring Leina into Your Team’s Work
Connect the Tools You Use
Authorize the accounts and workspaces for the task. Leina uses those connections to retrieve information and deliver the result.
Give the Task a Clear Scope
Name the project, dates, source files, and the format your team needs. Keep your reporting rules in the conversation.
Review and Keep Going
Check the sources, ask for a revision, and tell Leina where to save or share the finished work.
Questions from Your Team
What does Leina need to prepare a campaign brief?
Can we develop different angles from the same brief?
Ask for alternatives for a specific audience, channel, or message. Give feedback in the conversation and have Leina revise the brief or draft copy for the direction your team chooses.
How should we prepare campaign data for analysis?
Provide exports covering comparable periods, with the currency and metric definitions. Ask for the source values and reporting dates alongside the summary so your team can check the comparison.
Give Your Team Its Next Pair of Hands
Start with a report, a release update, or a follow-up list you already need this week.